Portfolio

For this project I provided creative direction for Icelandic rapper ISSI’s 21 album release concert. For the show, I designed and sewed four custom canvas suits for the headliners. Using CLO 3D to design a rap/street aesthetic that aligned with the concert’s theme. As the creative director I also collaborated on the stage design and contributed to key elements of the show’s overall visual concept. The result was a visually captivating concert, where the custom suits and stage design amplified the feel and created a cohesive, immersive experience.

23/24 Collection for Paranoid in Space explores the depths of symbolism, otherworldly nature and frequencies. As the creative director, I researched the significance of symbols to inform my designs. I directed the campaigns and produced art videos, all aimed at capturing the essence of an otherworldly, parallel universe. Each piece of clothing reflects this theme, creating a cohesive look and feel. The result is a collection that transports viewers to a surreal landscape and the combination of thoughtful design, compelling visuals, and symbolic exploration invites an immersive experience that resonates with the brand’s identity.

In this project I designed a custom all-over camo print. The denim jacket and jeans are inspired by the Icelandic winter landscape. The camo pattern was crafted from a nature photo I took in Iceland, then refined in Photoshop to capture the rugged beauty of the terrain. As the Creative Director of Paranoid In Space, I led the project from start to finish, creating the camo print, designing mockups, and directing the campaign. I also handled the photography for the release, ensuring the visuals fully captured the collection’s integration with Iceland’s natural landscape. The result was a stunning camo set that blended seamlessly with Iceland’s winter environment, paired with a visually striking campaign that reflected the brand’s connection to nature and bold design.

These videos are from various projects and campaigns, all of which I directed and edited, from concept development to final production. I applied custom visual effects that I personally created to enhance the storytelling and bring each concept to life. These videos showcase my ability to blend creative direction, technical editing skills, and unique visual effects to craft compelling narratives.

Luminosity Viking is a clothing commission project for Guðmundur Emil, the Icelandic Viking, spiritual leader, bodybuilder, and musician. The outfit merges elements of Viking heritage with a spiritual connection to the sun and light, resulting in a contemporary, new-age Viking ensemble. In this project I focused on blending traditional Viking motifs with modern aesthetics. The design process involved researching Viking Clothing and spiritual themes to create an outfit that resonates with Guðmundur’s heritage and personal identity. The final outfit beautifully embodies the spirit of the Viking tradition while infusing it with a sense of luminosity and modernity. This project not only enhances Guðmundur’s stage presence but also reflects a deep connection to both heritage and spirituality.

Total Eclipse is a special project for Paranoid in Space featuring a shoulder-padded hoodie and a crewneck, released exclusively for 24 hours during the total eclipse on April 8, 2024. This collection symbolizes the eclipse event and the collective experience of those watching it. I crafted each piece to embody the essence of the total eclipse, integrating elements that represent both the celestial phenomenon and the shared connection among viewers. I also directed the campaign, creating imagery that captures the liminal space between reality and the eclipse, enhancing the feel of the collection. The final pieces not only captured the significance of the eclipse but also created a unique fashion statement that resonated with the momentous event.

Kepler Vision is an art project that invites viewers to explore an otherworldly realm, featuring landscapes with colors and visuals beyond anything found in reality. In this project, I applied various editing techniques to enhance the colors and transform the images into surreal representations that challenge perceptions of reality. The collection of images presents a world with imaginative, dreamlike elements. Kepler Vision encourages viewers to experience nature through a new lens, inspiring curiosity and wonder.